As he prepares for the release of his worldwide debut album, Konshens chips in the turbo and kicked off the year with a busy schedule. Ringing in the New Years with a performance in Guyana in front of several thousand fans at a Mackeson endorsed event, Konshens returned to Jamaica and is gearing up to launch the release of his clothing line OH'K.
Konshens, who is personally spearheading the initiative, says it's the perfect combination of two of his loves; fashion and his fans, which for the most part are females. The clothing line is casual and artistically unique with artisanal quality and a touch of glamor.
The name of the clothing line titled OH'K draws its inspiration from the Jamaican dancehall, urban culture and hot new trends in graphic art and fashion. The OH'K female are youthful, chic and urban with her finger on the pulse of what's fresh and happening now. The line will represent and speak directly to the females with that urban edge.
Among the items in the new range of OH'K are high quality women's printed T-shirts and tank tops, some featuring graphic renditions of popular songs by Konshens. The line will first be available in the cultural epi-center of Kingston, Jamaica. Then out to Guyana, Barbados, Trinidad, Belize, Grenada, New York and Miami. With a view to expand into Europe, a full range of long sleeves, sweaters and zip ups will be available for those markets in the near future.
The line translates the stylish dancehall soljah vibe into a tangible, wearable product that embodies the Konshens brand. Konshens teamed up with CY Clothing Inc. who is inspired by all races, and shapes of humanity. Born out of Jamaican, Jewish Reggae, Rasta & Caribbean culture CY Clothing features a unique line of custom clothing & accessories. The partnership of Konshens and CY Clothing is a definite success as OH'K has gelled two creative giants to create one giant product.
The date in which the OH'K clothing line will be released has not been set, but Konshens has told us that it will be "SOON". Look out for where you can purchase your OH'K clothing and remember to purchase your copy of "Mental Maintenance" on February 28th 2012.