In a release to the media, Tele Cruz outlined the concept of the scorching new video. ‘The story behind my new video is basically having a good time whenever you party or whine with the same anticipation as you are working out in the gym.
It’s not supposed to be glamorous but just rough fun and letting loose, similar to what carnival is all about”, said Tele Cruz.
Sweat was directed by Swedish producer Neil Luckz of 4Sons Entertainment. Luckz has worked mainly with international artistes from England, Sweden and the USA.
The video features a plethora of cultural melting pot. The extras comprised persons from Grenada, the UK, Sweden and the US. Said Tele Cruz ‘We all came together to show how we party in the Caribbean which was great fun”.
Asked what fans can expect from the video, Tele Cruz was quick to point out “My fans can expect an international view of the same carnival we all love so much. During carnival, people come together from all over the world to celebrate and have fun together. Therefore, everyone can recognize themselves in this video and we all know that whining is a great deal of carnival”.
The feedback to the single Sweat has been overwhelming to date. It has been enjoying rotation all over the Caribbean as well as in Jamaica, Europe and North America.
Tele Cruz has a hectic schedule lined up for the Soca season. “I have several performances coming up. As a matter of a fact my schedule is full every single week until carnival Monday and Tuesday. After that I’ll be heading overseas to England and Sweden to continue promoting other songs that will be released in time summer”, said Tele Cruz.