And although he is not heard, the presence of New Kidz’ mentor, Buju Banton, is there in spirit throughout with New Kidz’ unique mix of husky deejaying and melodic chanting. The new album follows up on New Kidz current smash for Lockecity Music Group, a superbly-executed rendition of Fun’s “We Are Young” and now a combination with New Kidz, Ding Dong and Baby Chris called “Street Pledge” which is sweeping the dancehall music scene.
Producers Steve and Adrian Locke bring the same innovative vision to the new album CHECK, which was recorded in Kingston at Truckback Studios under the musical and recording arrangement of Adrian Locke.
Want proof? Just CHECK the 16 tracks of clever lyrics recorded over one drop fully instrumented drum + bass lines and dancehall melodies sprinkled with pop and R&B vibes. Speaking of lyrics, just behind the curtain is scratch songwriter, Robert ‘Fresh’ Lattibeaudiere, who had an integral part of the creative process with Bennett and Locke, penning lyrics on 14 of the tracks.
Featuring musical selections created by a cross section of Jamaica’s top producers and label imprints including Adrian Locke (Lockecity Music Group), Arthur Amos (Free Willy), Khalfani McKenzie, ZJ Sparks (Twelve 9), Dynasty Records, Ghetto Networks, DJ Smurf Music, Krushproof, Conroy Ramsey, Keinotain Johnson and Steve Locke (Truckback) there are multitudes of reasons to Check the album on line and, through Truckback’s association with VPAL (VP Records Associated Label Group), in stores May 7, 2013. “The album was a labor of love to create,” says New Kidz. “The support of top producers and songwriters, coupled with the best riddims was crucial. I love coming up with new words and slang for particular situations and this album captures New Kidz like never before.”