It aired this week during the Brooklyn Nets vs. Portland Trail Blazers game at Barclays Center on Nov. 18 and the Toronto Raptors blasted the hit during their Miami Heat face-off on Nov 5. "Differentology" has been this year's biggest hit throughout the Caribbean Carnival season, scoring over one million YouTube views since February.
More recently, the song has been making major strides in North America. "Differentology" was recently declared the reigning champion on NYC’s HOT 97 FM’s Battle of The Beats competition, which put the track into full rotation at hip hop’s premiere station. He landed a nomination at the 2013 Soul Train Awards for Best International Performance for the song, and it also caught the attention of DJ supergroup Major Lazer, who immediately jumped on the remix.
Bunji Garlin will release his upcoming studio album, aptly titled Differentology, next year on VP Records. Born Ian Anthony Alvarez, the Trinidadian artist and international soca royalty is known for his high-energy stage shows matched with lyrical confidence and eloquence. He is both a composer and performer of soca and ragga soca.
The latter is a blend of soca with dancehall music that he made his own during the start of his career in the late ‘90s. He has won the “Ragga Soca Monarch” competition in both 2000 and 2001, the Young King title in 2001, the coveted title of International Soca Monarch in 2002 and then reclaimed this title for three more years. His anticipated album Differentology will be his first full-length release on VP Records since 2007’s Global. He recently wrapped his album photo shoot with iconic photographer Jonathan Mannion (whose credits include Lance Armstrong, Jay Z, Lil Wayne, Drake & Bon Iver).