The song that sounds remarkably similar to Richie Loop's hit My Cupp has been in heavy rotation on radio stations in Japan, Costa Rica, Zambia, Uganda, and Kenya, as well as a number of local and regional stations.
The international entertainer, born Richard Webb, believes the song is catching on because of the vibe it delivers. "It's the energy that flows through me that goes into my music," he said. "I love to make people happy and if doing so means singing party songs, then why not? There is too much stress in the world right now and my songs take your mind away from that stress and lighten up the day."
He admits that the likeness in sound to his previous hit was very deliberate. Richie Loop's My Cupp was released in 2009 and was a success for the entertainer and Scikron/Big Yard Entertainment. Richie explains that it was the current label's idea to make the song similar. "When I linked up with Avalanche Sound Inc, they were telling me I needed to find something similar to My Cupp so people can recognise the voice," he said. "At the time I had a beat called 'Ready Riddim' because I was doing a song called Ready with my friend Taff on the beat."
He said he sent the beat to Avalanche who said the beat was 'sick' and that he should find something to put on it. "So said, so done. I started putting voice to it. I voiced the chorus and that's how it came about," the entertainer said. "Turn It Up" can be previewed now on YouTube and requested by your local DJ!