His Chimney Records single, Life Too Short, has gained so much traction in the streets that a music video became compulsory. Bouncing on a riddim that aptly describes the mood of the single – the Happy Hour riddim – Life Too Short is a rocking party anthem highlighting all the good things in life and encouraging the listener to live your best life n ow.
The video, which oozes with party vibes, shows Chilando and friends getting their groove on, living out the words of the song and making everyone else wish that they were there. Directed by Cash Flow Xtreme Arts, the shoot location is a lavish house in Cherry Gardens, which provides the perfect backdrop for the story-board. Not surprisingly, a very relaxed Chilando says he enjoyed the video shoot immensely and notes that it was very easy working with the fun-loving team which had been assembled to do the job. “Honestly, it didn’t feel like a video shoot at all …like we were doing something just for the cameras,” he said. “It felt like my friends and I were really just hanging out and having a great time,” explained the singjay, whose other single, Stay Inna Yuh Lane on the Wul Dem Again riddim is also receiving a lot of attention. He admitted, however, that he was glad to get that particular music video out of the way as there was a strong demand for it and he was looking forward to seeing and hearing the reaction from his steadily increasing fan base. Additionally, he feels that he can now re-set his total focus on voicing some new singles - perhaps including a collaboration or two – marketing his brand and working on his stagecraft. “My management team is in high gear and so am I,” the talented singjay who calls Montego Bay home said. With his sights set on making 2015 the most memorable year in his career to date, Chilando is in full work mode and assures that he has the discipline and the perseverance to see this through to a highly successful climax.
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