Nabil Elderkin Directed Video For Album's Lead Single.
Damian "Jr. Gong" Marley's "Is It Worth It (Gunman World)".
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Ghetto Youths International - the independent record label owned and operated by Bob Marley's sons Damian, Julian and Stephen - lands the #1 position on the U.S. Billboard Reggae Album chart in its debut release week for their brand new compilation Ghetto Youths International Presents Set Up Shop Volume 2 (out Dec 23, 2014).
The 15-track set follows Volume 1 that was released in February 2013 and also peaked at #1 on U.S. Billboard Reggae Album chart. The latest installment is produced primarily by the Grammy-winning brothers Stephen and Damian Marley.
The album features new material from the entire Ghetto Youths roster, including Jo Mersa, Black-Am-I, Christopher Ellis, Wayne Marshall and the label's founders, along with dancehall artist Cham and many featured artists. BILLBOARD exclusively streams the album. Listen to it in its entirety here.
For compilation's lead single "Is It Worth It (Gunman World)," Damian "Jr. Gong" Marley teams up with with Francesco Carrozzini and Nabil Elderkin - the world-renowned director for the likes of Skrillex, FKA Twigs, Kanye West, Nicki Minaj, Frank Ocean, Bon Iver, Seal and more - to create a short film music video featuring actor Saai Taghmaoui (American Hustle, La Haine and Three Kings), who takes on the role of a hitman-for-hire in the streets of Morocco.
In addition to "Is It Worth It? (Gunman World)," Ghetto Youths International Presents Set Up Shop Volume 2 features a variety of thought-provoking material. Damian's motivational opener "Hard Work" is lauded as "a pulsing blueprint for flipping funds" according to The FADER, while Yahoo Music raves that "powerful tribal energy shines through the melodic harmonies, handclaps, ukulele strumming and message" on his collaborative effort "The Living Breed" featuring Black-Am-I, Jo Mersa, Illestr8 & Biggz General. The latter track rallies for social change, boasting a powerful hook stating "we are the last of dying breed and the first of a new generation, who refuses to die in need and want of compensation."
Dancehall's multi-faceted singjay Wayne Marshall talks about life choices on "On The Corner" (inspired by REM's "Losing My Religion") and proclaims to "Nah Give Up" on his single featuring Tarrus Riley. Carrying a similar sentiment, Julian Marley alongside Junior Reid encourages to push forward when times are tough on the uplifting anthem "Never Too Ruff," while the culturally-driven singer Black-Am-I contemplates the beauty and struggle of life back home on "In The Ghetto."
Christopher Ellis, the son of Jamaican music icon Alton Ellis, "takes classic rocksteady/first wave reggae and gives it a new look" (Vice Noisey) on "Roller Coaster" and gives a fresh take on "Better Than Love" with the remix featuring Irie Love. Jo Mersa (the eldest son Stephen Marley and grandson of Bob Marley) represents a new generation too with his contemporary sound that blends dancehall, pop, and EDM - evident on "Sunshine" and the hypnotic "Rock and Swing."
The set also features dancehall artist Cham showing how he rolls on "Sh@t" and Stephen "Ragga" Marley's hard-hitting anthem "Bongo Nyah" with Damian and Spragga Benz. Then, Stephen and Damian team up again on the mesmerizing track "Strike Hard".
- Hard Work - Damian "Jr. Gong" Marley
- The Living Breed - Damian "Jr. Gong" Marley, Black-Am-I, Biggz General, Jo Mersa & Illestr8
- On The Corner - Wayne Marshall
- Roller Coaster - Christopher Ellis http://youtu.be/uwlFL1Ynu9w
- Bongo Nyah - Stephen "Ragga" Marley feat. Spragga Benz & Damian "Jr. Gong" Marley,
- Is It Worth It? (Gunman World) - Damian "Jr. Gong" Marley http://youtu.be/0UG88eUrn-A
- In The Ghetto - Black-Am-I
- Sunshine - Jo Mersa http://youtu.be/R-YPEs_HvW8
- Better Than Love Remix - Christopher Ellis feat. Irie Love
- Never Too Ruff - Julian Marley & Junior Reid
- Rock and Swing - Jo Mersa
- Sh@t - Cham
- Strike Hard - Stephen "Ragga" Marley & Damian "Jr. Gong" Marley
- Nah Give Up - Wayne Marshall feat. Tarrus Riley
- Dwelling - Black-Am-I