This initial question makes viewers take an immediate moments pause, but Busy continues. “What if I never mastered my craft … business lock.” These two questions amongst many others caused 21,000 plus fans to view the video within 24 hours of release on the artists YouTube channel.
Twitter user @terri_terriann says “love this song. Sometimes you need to stop and think before reacting.” Another user @gichstarbwoy quoted a lyric from “What If” then said “what if you never wake this morning … give thanks for life” while @therealjahdidi makes it clear that the massive in Kenya approve Busy’s new chune.
Released on the artists own Turf Music label, the video was directed by Dameon Gayle and Benjamin Lidsky who collaborated on the treatment of the video. Scenes include live footage of the artist in Dubai, as well as in Colombia riding bikes on their famous dirt trails and a cameo from 2015 JUNO award nominee Exco Levi.