Critics have hailed the new reggae and dancehall generation has having lost the essence of the music genre. Push Hitz Records producers Sandre Ennis & Desmond Hepburn and well aware of the critics and naysayers, and keeping those thoughts in mind, and their love of reggae music have delivered the "Bow and Arrow Riddim". Speaking on their latest production, the rising producers explained:
Well we have a vision that foresees where reggae music is heading. It is normal that our sound is different from our parents or grand parents, we have the influences of MTV, BET and Hip Hop and RnB on the mainstream radio in Jamaica. But we consider ourselves a force destined to push consciousness and positive music to the next level. We want to give an opportunity to young artists as well, the same opportunity that is given to us."Bow and Arrow Riddim" features Lady Genius "Nah Stop Try", J-Asha "My Princess", Tata Blacks "Gal Ah Run Mi Down", Merchant "Everything" and Mega C with "Bare Bullets". The riddim is slated to be released on iTunes March 15th, 2015.
Preview Push Hitz Records "Bow and Arrow Riddim" Below:
About Push Hitz:
Push Hitz Records, an organization determined to bring back positive inspirational Reggae and Dancehall music and ensuring that we produce positivity Pushing it to the fore-front of the music industry.
We intend to deliver consciousness, bringing to light the struggles faced by not just Jamaican youth but the youths of the world. “Push” brainchild of Desmond "Spikes" Hepburn and partner Delano "FLO-Push"Smith, Founded in 2009, PushHitz Records is dedicated to establishing and building positive relationships & partnerships and has vowed to provide opportunity for talented, wholesome artists both locally and internationally.
Our goal is to reestablish the connection that has been severely broken between the artistes and the fans and all lovers of Reggae & Dancehall music. PushHitz Records is determined to erase the reputation that reggae and dancehall music are volatile and insulting.
We will “Push” forward never forgetting our past taking our music back to the days of peace, love, and harmony. Our mission is humble and simple; make good music that is decent and appealing to all. With this as the mission, we will "Rise To The Occasion", Being what no one can be for us but always living by example so our Fans will know how to be “Stars Among Stars”.