UK Record Label Necessary Mayhem Redefines Cool with New Vinyl Release of the Strawberry Jam Riddim

Couch Mode
True to it's Reggae music and culture core, Popular UK-based record label Necessary Mayhem has just dropped new wax that will make the rudest of rude boys stop and pause. Super producer and curator of the Necessary Mayhem imprint Curtis Lynch has once again worked musical magic on his new "Strawberry Jam Riddim" 7 inch vinyl release. The limited vinyl edition of the infectious riddim, which boasts an eclectic mix of International stars including Rumi, MC Soom T, Mr. Williamz and Daddy Colonel, hit retailers this week with a bang.

Whether you are a DJ, celebrity or flat out Reggae music enthusiast, there is no getting around the "Strawberry Jam Riddim," which ingenuously fuses an 80’s digital Dancehall sound with a modern twist.On the A side, Europe super star MC Soom T lends incredible lyrics and unique flow to "Na Na Na" -- further solidifying her billing as the "Raggamuffin Princess." In fact, "Na Na Na" is garnering a huge buzz through out Europe. Meanwhile, the ultra-cool Mr. Williamz, can run circles around any deejay on his lyrically-charged "Fashion." The Necessary Mayhem gem of a mainstay Mr. Williamz is currently on tour and enjoying the success of his epic Curtis Lynch produced "Set the Standard" album, which includes the red-hot lead single "Pass the Kutchie," among others.

As if the release couldn't get hotter, Rumi brings an unprecedented Japanese dancehall flair on the A side with "Necessary." And the legendary Daddy Colonel is far from a slacker. His roots and live performance prominence on the world famous Saxon sound system make him an ideal fit on the feisty "Time for Entertaining." The stellar "Strawberry Jam Riddim" is also available for digital purchase. So, the sweet riddim is available for all.

It's been over a year since Necessary Mayhem's last vinyl release. By judging the overwhelming demand for the release by fans and retailers, it was well worth the wait! "I am rather excited about this release," says Curtis Lynch of Necessary Mayhem Records. "When the calls kept coming In, we had no other choice but to drop it and make some noise. We are also going to release at least 20 'test press' as exclusives for the 'sound men & ladies'."

  1. N Side – Soom T – Na Na Na
  2. M Side - Mr Williamz - Fashion
  3. N Side – Rumi - Necessary
  4. M Side - Daddy Colonel – Time For Entertaining
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