Elad explained, "The music video comes in the form of a short film. It captures the wild spirit of my single 'Wile Life', and highlights the different sides of Jamaica." He further outlined that the video follows three characters on an adventurous journey. He shared that he was inspired by old movies such as 'The Dark Knight' and 'The Town'; “My music video has a similar feeling, but comes with a twist."
The 'Wile Life' artiste is also working closely with his band D'Kreation and his own recording label R-Magedon Republic that he co-owns with childhood friend, Christophe Wesley. The artiste and budding entrepreneur is also preparing to start his promotional runs and tease his single 'Gringo Style' which he describes as a ‘spin off’ from 'Wile Life'.
Elad Gideon has also produced singles such as 'Just Life' and 'The Worst’ which will be released later this year.