Official VK Line, the official clothing line by Vybz Kartel is set to be officially launched very soon. The clothing line will feature male and female tops, shorts, footwear, in addition to other articles of clothing. The line is set to be a lifestyle brand, based on Vybz Kartel’s Gaza Movement. The brand is representative of the ambitious ghetto youth, and is hoping to fill the void in the fashion industry for a brand that ghetto youth can feel is their own and represents them, and no longer be forced to support billionaires they don’t and can't identify with. The brand proudly states that it's "from Portmore to the world".
The company is ran by one of Kartel’s business associates and his co-author of the critically acclaimed "Voice of the Jamaican Ghetto". Several book stores have quietly admitted that it is one of their best-selling books and more than one has it prominently displayed as indeed the “#1 Best Seller” on its shelves. This is on the heels of it being also ranked number one in its category on Amazon Kindle globally. The book sits in the Library of Congress (United States), New York and British Library Systems, and Princeton and Yale universities; but oddly was left out of any of the recent Jamaican literary festivals or Reggae Month lectures when foreign authors and publishers were flown in to present theirs. With Kartlel’s popularity increasing almost on a daily basis, it is expected that the clothing line will have the same experience, dominating urban clothing on the island and in the diaspora whilst not getting the credit deserved as though designed internationally; the clothing line was conceived in Portmore.
The company has also indicated to the schools, an interest in working with them in the future, to not only assist students at the schools but to the wider Portmore community.