Chronixx, the 24-year-old Jamaican reggae star, is the face
of adidas SPEZIAL Spring Summer 2017 collection. Part of the adidas
Originals output, SPEZIAL is inspired by the rich sportswear heritage of
adidas’ own archive and its global cultural impact.
For SS17, SPEZIAL turns its attention to the parallels between Jamaican
reggae culture and British football casual culture. At first glance, the
two worlds seem glaringly different, but they share a host of
commonalities linked through a love of music, football and fashion. The
collection reinvents staples of modern menswear through iconic military
jackets, tracksuits, knitted polo shirts, and the signature adidas
3-stripe trainers and leisure shoes.
Following his performance of "Majesty" and "Likes" on The Tonight Show Starring Jimmy Fallon dressed
in adidas SPEZIAL SS17, Chronixx begins the North American leg of his
headlining tour with reggae comrades Jah9, Jesse Royal and Kelissa. See
full list of dates here.
The adidas SPEZIAL SS17 limited drop will be available on March 17 and the full collection on March 24 at select retailers globally and online www.adidas.com/Originals.
A 5-minute fashion film
featuring Chronixx modeling SPEZIAL SS17 is shot between Kingston and
Lancashire by &SON. The film is soundtracked by an exclusive dub of
"Skankin Sweet" from Chronixx’s forthcoming album Chronology, due in